Recital Branding for 10+ Shows
As the graphic designer and marketing manager for Claudia’s Dance Experience (a local Howell, MI dance studio for ages 3-18), I have created the themed branding that provides a strong visual language for each annual performance.
I also design & manage the CDE website. I work within our small business budget to create a site that is informative, professional, & converts interested families into registered students.
Not Just a Poster
Each themed system needed to work within the Claudia’s Dance Experience overarching brand, and my priority was creating a cohesive suite of visuals beyond physical or social media posters.
Print Materials
Each design needs to be formatted and tailored to a variety of print applications, such as:
Event programs
Signage
Ticketing graphics
Information packets for volunteers
Merchandise & Other Event-based Needs
My work includes collaborating with professional print shops to create a variety of merchandise that stays cohesive with the overall event branding. Other visual needs over my years of experience have included:
Video production
Marketing & advertising graphics
Visual communication of important information for audience members and performers
Organization & coordination of every designed element to ensure the visuals stay consistent and high-quality